Mashakeek & Steak is a vibrant and innovative food truck and casual dining concept based in Abu Dhabi. Digital Marketing Executive jobs in Abu Dhabi, Specializing in a fusion of traditional Middle Eastern grills and contemporary global flavors, the brand offers a diverse menu that includes charcoal-grilled meats, signature mashakeek skewers, gourmet burgers, wraps, pastas, and refreshing beverages. With multiple locations across the city, including Al Hudayriat Beach and Al Shamkha, Mashakeek & Steak has become a popular destination for food enthusiasts seeking bold and flavorful dining experiences.
Embracing a modern approach to hospitality, Mashakeek & Steak combines the convenience of food trucks with the quality and ambiance of a restaurant, catering to both dine-in and delivery customers. Their commitment to using fresh, high-quality ingredients and delivering exceptional service has garnered a loyal customer base and positive reviews across various platforms.
Job Overview
As a Digital Marketing Executive at Mashakeek & Steak, you will play a pivotal role in enhancing the brand’s online presence and driving customer engagement through strategic digital marketing initiatives. Your expertise in digital channels will contribute to the growth and success of the brand in a competitive market.
Key Responsibilities
- Digital Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic to physical locations and online platforms.
- Social Media Management: Oversee and manage the brand’s social media profiles, including content creation, scheduling, and community engagement across platforms such as Instagram, Facebook, and TikTok.
- Content Creation: Develop engaging and visually appealing content, including graphics, videos, and copy, that resonates with the target audience and aligns with the brand’s voice.
- SEO & SEM: Optimize website content for search engines and manage paid advertising campaigns (Google Ads, social media ads) to enhance online visibility and lead generation.
- Email Marketing: Design and execute email marketing campaigns to promote new menu items, special offers, and events, ensuring high open and conversion rates.
- Analytics & Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics and social media insights, providing regular reports and recommendations for optimization.
- Collaboration: Work closely with the creative and operations teams to ensure cohesive branding and timely execution of marketing campaigns.
Qualifications & Requirements
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: Minimum of 2 years of experience in digital marketing, preferably within the food & beverage or hospitality industry.
- Skills:
- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Canva, etc.).
- Strong understanding of SEO, SEM, and content marketing strategies.
- Excellent written and verbal communication skills in English; Arabic proficiency is a plus.
- Creative mindset with attention to detail and a passion for food and hospitality.
- Personal Attributes:
- Proactive and results-oriented with the ability to work independently and as part of a team.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Benefits
- Competitive Salary: Attractive, tax-free salary aligned with Abu Dhabi’s hospitality industry standards.
- Health & Wellness: Comprehensive medical insurance and access to wellness facilities.
- Career Development: Opportunities for professional growth and advancement within the company.
- Work Environment: Dynamic and creative work environment with a focus on innovation and customer satisfaction.
